Phase 3:
Optimize the company with our
Prime Priorities™ value-creation framework:
Through a holistic approach, we assess and optimize key aspects of the company across nine critical levers, including operational efficiency, revenue growth, cost optimization, talent management, and more. Our tailored strategies enhance performance and drive sustainable growth.
Using our Prime Priorities™ value creation framework, we will partner with you to embark on a 12-month program to level-up your company. These are the 9 areas we will optimize before we say “ok, we’re done fixing this one up, let's move on to the next”.
Crucially, our team includes experts on all 9 areas, with guys & gals who have "done it" with the best in the world (e.g. the Chief Product Officer of CrowdStrike, or the CTO and billionaire Founder of NetApp). We give you a team of elite practitioners to get your company from a "B" or "C" to an "A+" on all 9 vectors.
-
Customer acquisition efficiency:The CAC ratio (i.e. cost to acquire $1 of ARR and Annual Gross Margin). We want you to be in the business of paying $2 to get $1 a year in revenue and $0.90 a year in gross margin, and keep and grow that customer over time.
-
Long-term value:LTV:CAC ratio (using gross margin and a maximum 5-year lifespan). We deliberately cap the lifetime to what we call "long term" (5 years) to avoid the cognitive distortions that low logo churn (or negative dollar churn) can create on this metric.
-
Retention & upsell:Gross logo churn, net dollar churn (which we can help you make negative). We want to back businesses whose customers love them, stick with them, and spend more with them over time.
-
Profitability:It doesn't matter how great your top-of-funnel is, or your user experience, if you can't deliver your product with sustainable profitability. We think gross-margin per customer is the best metric to shine a light on this.
-
Customer acquisition efficiency:The CAC ratio (i.e. cost to acquire $1 of ARR and Annual Gross Margin). We want you to be in the business of paying $2 to get $1 a year in revenue and $0.90 a year in gross margin, and keep and grow that customer over time.
-
Long-term value:LTV:CAC ratio (using gross margin and a maximum 5-year lifespan). We deliberately cap the lifetime to what we call "long term" (5 years) to avoid the cognitive distortions that low logo churn (or negative dollar churn) can create on this metric.
-
Retention & upsell:Gross logo churn, net dollar churn (which we can help you make negative). We want to back businesses whose customers love them, stick with them, and spend more with them over time.
-
Profitability:It doesn't matter how great your top-of-funnel is, or your user experience, if you can't deliver your product with sustainable profitability. We think gross-margin per customer is the best metric to shine a light on this.
Request a Proposal For Discussion
Please complete the form to tell us about your business and opportunity and we will be in touch.
